Case Study 5

“Learning from experiences is one of the ways in which we decide if experience may frighten us, weaken us or make us self-doubt, but it may also make us stronger. Sankofa teaches there are valuable lessons to be learned from the past..”

(Chic African Culture)


Dr. Dee

Creator of Sankofa Praxis


Dr. Adeeba Deterville, Ph.D., the creator of Sankofa Praxis, co-founder of Sankofa Cultural Institute partnered with HHS for a comprehensive brand photography session for her new website and brand identity created by Kirby Mack. With an extensive academic background, Dr. Dee sought to rebrand herself and her initiatives as Dr. Dee. Dr. Dee's work, anchored in Sankofa Praxis—a transformative meta-theory integrating Sankofa, Jegnaship, and Africentric Episteme needed a visual narrative that reflected her expertise, passion, and commitment.


We helped Dr. Dee create captivating content aligned with her mission. The HHS signature branding shoot created a cohesive visual narrative and enhanced Dr. Dee's online presence, portraying her as a thought leader, educator, and community advocate, which she is. Our tailored approach captured the essence of Dr. Dee within the sanctuary of her home, transforming her online visuals to align with the depth of her impactful work. The visuals showcased her achievements and resonated with her mission of cultural alignment and actualization, reinforcing her leadership in transformative studies and community engagement.

Keywords


  • Thought leader
  • Maximalist, bold, sophisticated
  • Sacred liberation
  • Transformative
  • Sankofa Praxis
  • Jegnaship
  • African centered psyscology and leadership