Case Study 4

“A good photograph is one that communicates a fact, touches the heart and leaves the viewer a changed person for having seen it. It is, in a word, effective.”

(Irving Penn)

Leyu is a high-end fashion brand that combines the timelessness and beauty of Mother Earth with the creativity of California dreaming. Their designs are both luxurious and simplistic, offering clients in search of luxe, timeless, romantic pieces something new and exciting to wear.

We helped leyu create captivating content aligned with her mission to captivate clients in search of luxe, timeless, romantic pieces. Our goal for the launch campaign was to combine the best of our two worlds: Mother Earth and California dreaming. With our commercial fashion photography, Leyu was able to launch her website, content strategy, and professional services with an editorial-style campaign shoot.

At first glance at Leyu's website, you'll notice that their design is simple and clean—just like their designs! The homepage features beautiful photos of their latest collections alongside easy-to-read content about their brand mission statement.


  • Elegant, graceful, free, heavenly, simplicity
  • California dreaming
  •  Tradition and creativity
  • A bond between mother earth and high-fashion.