Seasons Change - Flow with it
It's important to know how your brand will be affected by the changes in your business, as well as how to adjust your strategies accordingly.
If you find yourself in this situation, take advantage of it! Use these unexpected events as a way to show off some new skills or talents that may not have been obvious before. If there are any opportunities for growth or improvement within the company, now is a great time for them!
What I've learned in business is that there will always be events that happen unexpectedly and can have a significant impact on your business. They may be positive or negative, but they're always unexpected.
Unforeseen circumstances can include:
- Changes in the market (for example, increased competition)
- Unplanned increases in costs (for example, higher inventory rates)
- Loss of resources, key staff, or partners
- Social media pages getting hacked or disabled
- A host/event venue pulling out their space two weeks before your event
This happened to me this time around. I booked a space in February to host the mini-session event and the host pulled out two weeks before our mini-session event. This left me defeated and disappointed. I was in shock that something like this could occur. However, in business, we always have setbacks. We have to learn to adjust, pivot, and flow with it. It's not fair, but it's life, and in business, feelings are not a driving force. We have to remove our feelings from the business to make logical and sound decisions. I canceled this mini-session event to plan another later in the year.
Here are some of the ways that I had to bounce back from this setback:
Strategies for Adjusting to Unforeseen Circumstances:
- Develop an action plan
- Set realistic expectations
- Communicate effectively with stakeholders/clients/partners
Managing expectations is a critical part of the process. You need to understand the impact of delays and communicate this clearly with your stakeholders. If you're working on a project for a client, it's important that they know about any issues as soon as possible so that they can make adjustments accordingly.
- If there are changes or delays in your schedule, let everyone know as soon as possible by sending out an email or making a phone call. Be sure not only to inform them but also offer solutions or alternatives if possible--this will help keep morale high among employees while ensuring that projects stay on track!
When it came to relaying the information about the cancelation of our event space, I sent a screenshot of the message I reviewed, a video message explaining the situation, apologized to the client, and giving them the option of a full refund or honoring the mini session at their location of choice.
When you're running a business, communication is key. But when things go wrong, it's important to know how to communicate effectively in order to maintain transparency and trust with your customers. Communication strategies can help you do this by ensuring that everyone involved understands the situation and knows how they can help solve it.
Here are some tips for communicating effectively:
- Use the right channels for each type of message; for example, text messages are great for short updates but not so much if you need detailed information from someone or want them to take action based on what was said (like making an appointment).
- Create a plan that outlines who needs what kind of information at what time so everyone is on the same page and there aren't any surprises later down the line when things get busy again.* Understand customer needs before sending out any messages; if there's something critical missing from your message because it wasn't included earlier in the development stages then chances are good that someone will miss out on important details until too late-and this could lead directly into another crisis!
Creating a Backup Plan
If you've ever watched a movie where the hero has to escape from a burning building, or seen someone on TV who was trapped in an elevator, you know that having an emergency plan is important. It's also important in business.
If something goes wrong with your business-a host pulls their property from HomeStudiolist, say--you'll need to know what steps you can take immediately while waiting for things to get back on track. This might include finding another location or making it do without the location and moving the session outdoors if you do not have enough time to source another location in time. You should also think about how delays will affect other parts of your operation and plan accordingly.
Measuring success is an important part of adjusting to unforeseen circumstances in business. It's a good idea to have a clear idea of your goals, so you can tell if you're making progress towards them.
In order for measuring success to be effective, it needs feedback from customers and other stakeholders. This can come in many forms: surveys or interviews; customer satisfaction scores; sales data; social media comments and reviews (both positive and negative). The more sources of feedback you have access to, the better off your brand will be!
The key points to take away from this guide are:
Things will always be out of our control and we have to flow with it, the importance of planning for unforeseen circumstances and how to adjust when they do occur.