Can Branding Photography Really Help You Grow Your Business?

As more people enter the world of freelancing, branding is a bigger buzzword than ever. It’s for this reason that personal branding photography has also grown in popularity.

You might not realize it, but branding and personal branding photography is an investment and a tool that can help you grow your small business. Why leave it to people defining your brand for you when you can tell them yourself with compelling brand-based content? You won’t always be able to control how potential customers perceive your brand, but you can take steps to ensure that your story is as clear as possible. 

6 Ways Branding Photos Can Boost Your Business

1.     Add compelling images to your website

If you want to grab a website visitor’s attention in an authentic way, you’re going to need engaging photos. They don’t want to see generic stock photos either – they want to know who they might be doing business with. Copy is definitely still important, but people are also very visual, which is why quality photos matter. The photos on your site should serve a purpose and not simply be placeholders. The Femmepire Firm is the perfect example.

2.     Personalize your marketing material 

If you print business cards, leaflets or design any other marketing material to promote your business, it’s important to have professional images that you can incorporate. By adding photos, your brand also becomes more recognizable to clients – an important factor in building trust.

3.     Create unique social media content

Social media can give your brand a lot of exposure and adding your photo to some of your posts will help boost your credibility. Social media is personal, which means existing and potential customers need to be able to relate to you. Knowing who you’re engaging with online automatically makes them more trustworthy and believable. 

4.     Liven up your email signature

An email signature that has a photo automatically stands out more. It also solidifies that you’re a professional who is transparent and confident in what they do. Plus, if you chat to a client over email for several weeks, it makes meeting you for the first time more comfortable and natural because they know what you look like.

5.     Send your photo along with guest posts

If you are a blogger for other websites, you should always be adding a professional photo to your bio. A bio photo might be small but it does help create a more consistent and trustworthy online image, especially once you start writing for multiple websites. 

6.     Enhance your PR efforts

Approaching publications and PR firms about publicity, partnerships or collaboration opportunities? Professional branding photos are a must! If you want to position yourself as an expert in your sector, a good photo goes a long way. Plus, a reputable publication or firm will always ask you to send a photo or media kit anyway. When you take your business seriously, others will too.

Take away

Branding photos ensure that you’re showing up professionally and consistently online. It also gives your marketing and content a personal edge that will help you stand out from competitors. A small investment can give you the boost you need to grow your business in a big way. If you are ready to invest in your brand, we are ready to partner with you. Schedule a free discovery call with us today.